{"product_id":"cut-out-the-middleman","title":"Cut Out The Middleman","description":"\u003cp\u003eCut Out The Middleman is a dynamic and inspiring book in which entrepreneur Eric D. Heckstall draws from a host of real-life experiences to stimulate the minds of readers.\u003c\/p\u003e\n\u003cp\u003eOutlining the building blocks of starting, managing, and operating a business, the book explores the disciplines that have contributed to his success for more than 20 years.\u003c\/p\u003e\n\u003cp\u003e“As an entrepreneur, outside of being motivated by change, money, and innovation, there is something inside that constantly speaks to you—something that craves more than mediocrity, more than what society deems the norm.”\u003c\/p\u003e\n\u003cp\u003e— Eric D. Heckstall\u003c\/p\u003e","brand":"ERIC HECKSTALL","offers":[{"title":"Default Title","offer_id":49067238817892,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/5989\/3604\/files\/COTMMMockup2.0ImageAug25_2026at01_50_04PM.png?v=1787680333","url":"https:\/\/ericheckstall.com\/products\/cut-out-the-middleman","provider":"EDH SIGNATURE","version":"1.0","type":"link"}