THE JOURNAL

EH

THOUGHTS ON GROOMING, DISCIPLINE, LIFESTYLE, TRANSFORMATION, AND MODERN EXECUTIVE CULTURE.

FEATURED STORY

Why Modern Grooming Is About More Than Appearance

In a world that moves fast, how you show up is a reflection of how you lead. Grooming isn't vanity—it's discipline, respect, and preparation for every room you enter.

READ THE STORY

LIFESTYLE

Lake Norman: More Than a Location, It's a Way of Life

The calm. The clarity. The connection. Why Lake Norman inspires everything we create.

GROOMING

The Details Men Notice (But Don't Always Say)

Precision isn't loud. It's in the details that elevate your presence without you having to speak.

INSIGHTS

Building Confidence Starts With Daily Discipline

Grooming is a daily reminder of the standard you refuse to lower.

BEHIND THE CHAIR

Lessons From Behind the Chair

Real stories. Real people. Real transformations.

Discipline eventually becomes identity.

— ERIC HECKSTALL

Education

Written by Eric Heckstall

Filed under

Men's fragrance, style, Women's fragrances

4 Reasons Why Women Wear Men's Cologne

Aug 29, 2023

Written by Eric Heckstall

There's an intriguing phenomenon that's been turning heads…sometimes literally. Some women are finding themselves irresistibly drawn to wearing men's cologne. What's the secret behind this? Let's look at just four of the many possible reasons women are increasingly choosing to wear traditionally masculine fragrances. Continue reading

THE JOURNAL

Why Modern Grooming Is About More Than Appearance

LATEST ENTRIES

Lake Norman: More Than a Location, It's a Way of Life

The Details Men Notice (But Don't Always Say)

Building Confidence Starts With Daily Discipline

Lessons From Behind the Chair

Discipline eventually becomes identity.

Education

4 Reasons Why Women Wear Men's Cologne

READY TO FORGE YOUR LEGACY?