In the past skin care has been generally accepted as something only women took pride in. That psychology is changing. Male clients represent about 20 percent of the skin care clientele in spas and salons, and this percentage is growing every day.
The data indicates a market base that may not have been well served the past few decades by the very branch of the industry that once catered to the male market through barbers and barbershops.
Historically, hot towels and cream facials were standard customer service. Regular scheduled facials can produce noticeable improvement in skin tone, texture, and appearance. The muscles, nerves, and arteries of the head, face, and neck are three of the sub-dermal systems associated with the performance of facial treatments.
Different types of therapy will determine different results. Let's take a look at a few modes and services:
Massage (hand massage and electric massager)
Electric Currents ( high frequency, galvanic, and micro-current)
Light Rays (infrared and ultraviolet, low-level light therapy or low-level laser therapy LLLT, and light-emitting diodes LED)
Heat (heat lamps, heating caps, infrared devices, lasers)
Moist Heat (steamers and hot towels)
Chemicals (certain acids, salts, and microdermabrasion)
Why facials? Well, facials help maintain the health of facial skin through preservative and corrective treatments.
Truth be told men suffer from dry skin, oily skin, and a combination of both just like women. I recommend investing in a magnifying mirror. It will give you a bird's eye view of your skin. This brings me to home care. Outside of getting your monthly or quarterly facial it is important to maintain a routine at home.
This means finding the products that work best for you. It can be a little overwhelming at first considering all the products in the market. Cleansing creams, exfoliants, massage creams, fresheners, mask, toners, astringents, and moisturizers. Studies show that men prefer a simple routine like a multipurpose product.
Facials can be uncomfortable at first especially when it comes to extractions. Removing blackheads and exfoliation may be a little discomforting. Initially you will see the irritation of the skin but that is only temporary. When you are receiving your service don't be afraid to ask your esthetician questions.
BLVD beard oil is great addition to your daily routine. Many times men with beards don't think about what goes on under the beard.
The skin is covered so requires treatment in order to maintain its wellness. Some suffer from ingrown hairs which causes inflammation; reddened, swollen areas that are often painful.
When shopping for a beard oil we suggest one with an anti-inflammatory. Tea Tree oil is a great anti-inflammatory. It is an antibacterial oil commonly used to treat acne, bearddruff,(dandruff in the beard) and a host of other ailments. Their germ-fighting properties make tea tree oil a valued natural remedy for treating bacterial and fungal skin conditions, preventing infection, and promoting healing.
Caution do not use tea tree oil if you have eczema.
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